This week is a continuation of my last project in Illustrative Imaging, in which we took three portraits and created a social media campaign concept that would tie them together. This week we added a text “tagline” and a “call to action” button. My concept for these portraits was building on the #metoo campaign and the controversy it sparked. My portrait series and social media campaign is in response to the doubt and backlash women received after coming forward to report sexual assault. My campaign is an answer to those who ask “Who are all these women coming forward with allegations?” well, “It was her.”
For this series, there are three images of women so I decided to use a different phrase for each, which were the following: “It was her” “It was you” and “It was me.” They each draw attention to the fact that there are many individuals out there who have been sexually assaulted that are not making false allegations.
Each portrait will link the viewer to an interview with each sexual assault victim and will ask for a donation to the #metoo charity fund that goes towards the aid of sexual assault victims.
I did many sketches and variations of my design (included below) but I kept coming back to the idea of the women’s mouth or eyes being covered. The mouth or eyes being covered symbolizes the suppression of the woman’s voice and the blindness of society to the victims. So, I decided to use a technique from the “Bada** Photoshop Effects” book we are reading in class. In the book they use different layer styles to overlay text on images in interesting ways.
To create these images, I first made a red rectangular shape to go over the eyes and changed the layer style to “overlay.” I then put white text over the image and changed the text layer style to “difference.” I thought it was a very interesting effect. (Images below.)






