photoshop – Miranda Estep

Pantone Tritone Postcards

Posted on March 18, 2019March 18, 2019 by Miranda Estep in blog, design, marketing, Photography, Uncategorized

In my most recent project in Illustrative Imaging we were told to take four photos that focused on color and had a theme connecting them. I chose to take photos in the city of Raleigh, NC where I live. The theme for my photos was street photography / urban scenes. Below are the four original photos I took and chose to use for this assignment:

I thought these were the most colorful that I had taken and so would work well for this assignment. The next step was to take these photos and do color studies on them. I used the Adobe Color Wheel (you can find it here) to help me do this. After logging in with my Adobe ID on the site, I then clicked “import image” and uploaded each of the images to get a color scheme from them. The automatically chosen colors were not the best, so I had to adjust some of the points on the image where it was pulling color from until I got a result that I liked. I then clicked “save color theme” for each of the themes I created using the images, so that they would be saved as swatches in my Adobe Creative Cloud account – this way I could access them across all platforms.

In order to find the Pantone matches of the colors I chose, I visited Pantone’s website and searched each color from my color theme’s by their “HEX” number in the Pantone search feature. By doing this I was able to find Pantone colors that most closely matched the colors I had chosen for my color themes using the Adobe Color Wheel.

Once I had all of the Pantone names for my colors, I added them as swatches in my color study document underneath each of my photos. I then created a title for each of my images in five different fonts to see what font fit best with the image. I also wrote a description for each image, describing my concept and why I chose it. You can see the finished color study document below:

After creating the color study for each image and assembling it into one InDesign
document, I then created Tritone images using my images and the Pantone swatches I chose during my color study. I used this Lynda.com video tutorial to create the tritone images. During the process I discovered that some of the original color swatches I chose were not showing up well together as a duotone or tritone image. Because of this, I chose different Pantone Coated color swatches for all of my images. I chose colors that were close to the original color swatches, but showed up clearly in the tritone image. My goal for the tritone image was to be able to distinguish each of the three color swatches individually. This way each color swatch added something to the image and was not lost to the viewer.

Below are all three of my final tritone images as postcard designs, featuring the three Pantone Coated swatches on the back and my personal logo, Miranda Estep Design, in the color of one of the swatches.

I really enjoyed this assignment because it challenged me as a photographer as well as a designer. I learned a lot about Pantone colors that I had not previously known and it gave me a new level of respect for Pantone. I would highly suggest any designer experiment with this assignment themselves.

“Portraits with Purpose” Social Media Ads

Posted on February 26, 2019December 22, 2020 by Miranda Estep in blog, design, Photography, Uncategorized

This week is a continuation of my last project in Illustrative Imaging, in which we took three portraits and created a social media campaign concept that would tie them together. This week we added a text “tagline” and a “call to action” button. My concept for these portraits was building on the #metoo campaign and the controversy it sparked. My portrait series and social media campaign is in response to the doubt and backlash women received after coming forward to report sexual assault. My campaign is an answer to those who ask “Who are all these women coming forward with allegations?” well, “It was her.”

For this series, there are three images of women so I decided to use a different phrase for each, which were the following: “It was her” “It was you” and “It was me.” They each draw attention to the fact that there are many individuals out there who have been sexually assaulted that are not making false allegations.

Each portrait will link the viewer to an interview with each sexual assault victim and will ask for a donation to the #metoo charity fund that goes towards the aid of sexual assault victims.

I did many sketches and variations of my design (included below) but I kept coming back to the idea of the women’s mouth or eyes being covered. The mouth or eyes being covered symbolizes the suppression of the woman’s voice and the blindness of society to the victims. So, I decided to use a technique from the “Bada** Photoshop Effects” book we are reading in class. In the book they use different layer styles to overlay text on images in interesting ways.

To create these images, I first made a red rectangular shape to go over the eyes and changed the layer style to “overlay.” I then put white text over the image and changed the text layer style to “difference.” I thought it was a very interesting effect. (Images below.)

Extracting & Composing Selections in Photoshop

Posted on January 28, 2019 by Miranda Estep in blog, design, marketing, Photography, Uncategorized

This week’s lesson in my Illustrative Imaging class was learning about masking and selections in Adobe Photoshop. I was already familiar with selections and selection tools, but not as familiar with masking. I knew layer masks were a useful, non-destructive method for photo editing, but I’d always used other work-arounds via layer copying instead of using masks because I was too lazy to practice using layer masks to get myself familiar with them. Well here was my chance: Time to learn about masking!

The first part of the assignment was to remove a subject in a photo from the photo’s background via masking (NOT destroying any pixels – simply making the photo to hide the background.) We had several options but I chose the image below:

Using the layer mask tool, I painted everything I wanted to remain visible WHITE and everything I wanted to disappear BLACK. Below was the result:

The next part of the assignment was to come up with a “pattern” or background image to go behind the subject. In order to avoid any copyright infringement, I used the Creative Commons database to search for an image that would be free for use. I found a blurred image of a room with similar colors that I though would work well with the image. Here it is below (Image source link here: https://pixabay.com/en/blur-office-background-blur-office-2926794/ ) :

I then edited the background slightly and cropped it in order to add the photo of the girl on top. Here was the edited background:

I removed the window from the background image so the bright white color would not be seen behind the girl’s head. Here’s what it looked like once I added the girl onto the background:

I then added two adjustment layers to edit the contrast, brightness, hue and saturation of the image. My goal was to lighten the image so that the text I would add on top would be highly visible. I also added an additional layer that I painted with the paintbrush tool (using the color white at 50% opacity) to lighten just the bottom of the image where I would add text as well. Here is the photo after two adjustment layers have been added and the paint tool was used:

The final part of the assignment was to add text. I decided this photo looked like a child who had just gotten into some trouble and was being scolded for misbehaving. So, I decide to make this image a book cover for a parenting and child development book. Below is the book cover after I’ve added the Title/Heading, Tagline/Subheading and the author’s name:

I chose to simply use the author’s name and not include the word “By” because during my research on other books of the same genre, most did not include “By” in front of the author’s name. Overall I feel I was most successful with blending the subject into the background image so that it does not look like it’s floating. If I could do it over, I would like to improve on my use of typography and how it integrated with the rest of the design. This was an interesting assignment and helped me finally understand and utilize masking. You should try it out yourself!