This was a fun exploration of a true crime-themed brewery, Cold Case Brewing Company. Assets included a logo, packaging designs, patterns, a vehicle wrap, and menu design. The target market is Millenials aged 25-35, interested in true crime and murder mystery-themed subject matter. Their other interests may include listening to true crime podcasts, watching documentaries, home brewing, reading about true crime, and watching fictionalized TV shows like Law and Order SVU, Mindhunter, Criminal Minds, etc.
I designed a menu featuring drink names and food menu items with references to actual cold cases and serial killers. The beer packaging I designed features the Zodiac Killer, a famous unsolved cold case. A percentage of brewery sales will go towards various funds dedicated to solving cold cases, like the Cold Case Foundation.
The brewery will be located in the warehouse district of downtown Raleigh. The interior will have a modern, industrial feel with an open floorplan. Large, full-length glass windows will allow patrons to see the brewing equipment in action. The brewery will host true crime trivia nights and other murder mystery-themed events.
Miranda Estep 