My concept was to create web ads for the three main categories of The Centerpiece fine art gallery. Fine Art, Framing and Art Workshops. The phrase “Find your Centerpiece” was meant to be a bit vague to entice the viewer to click/swipe up/visit the link in bio to learn more. “Find your Centerpiece” also refers to finding the perfect piece for a person’s home, framing the perfect piece or creating the perfect piece in a workshop. I wanted to keep things simple, flat and clean like I always do. I was really stuck on this project and didn’t want to make it too simplistic but also didn’t want to make it overly complex and cheesy. I posted my first three rough drafts on the collab forum and got some good feedback to work from. Here were my first three versions:
My sizes were a 1×1 Tile (Instagram Post) 450 x 450, Wide Skyscaper (Sid Banner Web Ad) 160×600, Full Page Portrait (Instagram Story/Facebook Story) 450×675.
I took the advice of my fellow students and edited my designs accordingly. Here are my updated designs.
I left the framing ad the same and slightly changed the other ads to make them darker based on feedback.
Overall this project was very challenging but was fun because it had real-life applications to my job.
Miranda Estep 